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Keyword research is the process of identifying and analyzing search terms (keywords) that people use in search engines like Google, with the goal of optimizing content to rank higher and attract relevant traffic. It’s a foundational part of SEO (Search Engine Optimization) and involves understanding user intent, search volume, and competition.
On-Page SEO
Optimizing content, titles, meta descriptions, and headers with keywords.
Off-Page SEO
Building backlinks and authority through external sites.
Technical SEO
Ensuring fast load times, mobile-friendliness, and proper site indexing.
User Experience
Creating engaging, relevant content that satisfies user intent.