What is SEO
SEO, or Search Engine Optimization, is the process of improving a website’s visibility on search engines like Google to increase organic (non-paid) traffic. It involves optimizing content, structure, and technical elements to align with search engine algorithms.
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Keyword research is the process of identifying and analyzing search terms (keywords) that people use in search engines like Google, with the goal of optimizing content to rank higher and attract relevant traffic. It’s a foundational part of SEO (Search Engine Optimization) and involves understanding user intent, search volume, and competition.
On-Page SEO
Optimizing content, titles, meta descriptions, and headers with keywords.
Off-Page SEO
Building backlinks and authority through external sites.
Technical SEO
Ensuring fast load times, mobile-friendliness, and proper site indexing.
User Experience
Creating engaging, relevant content that satisfies user intent.
Evaluate Search Volume and Competition
To increase your business’s search volume, optimize your website with targeted keywords from thorough research, focusing on high-volume, low-competition, and local terms. Create valuable, shareable content like blogs or videos that address customer needs, blending evergreen and trending topics to attract organic searches. Enhance local SEO by optimizing your Google Business Profile, using location-specific keywords, and listing in directories. Boost brand awareness through social media, promotions, and PR to drive branded searches. Finally, ensure a fast, mobile-friendly website with strong technical SEO to improve rankings and user engagement, ultimately increasing search volume.
